Out-of-Home TV Advertising for Brands and Media Agencies

Take your TV campaigns into new territories 

Linear TV and VoD campaigns are under increasing pressure to prove their value. As audiences fragment and media costs rise, brands need accountable, measurable ways to extend campaign reach beyond the living room. That’s where C-Screens comes in.

As the UK’s largest TVOOH broadcaster, we help brands and media agencies extend TV campaigns through a place-based Out-of-Home TV network that delivers incremental reach, engaged audiences, and transparent performance measurement across premium, high-footfall venues nationwide.

A premium TV experience, delivered differently

Our nationwide Out-of-Home TV network delivers broadcast-quality content across premium screens in contextually relevant environments. From Powerleague football centres and Welcome Break motorway services to retail destinations and pub venues, every location is selected for high footfall, extended dwell time, and meaningful audience engagement. This gives brands access to audiences who are present, attentive, and more receptive to messaging in the moment.

The result is location-based advertising that combines the reach and impact of TV with the accountability and measurable performance of digital. Contextually relevant, high-dwell environments are widely recognised as key drivers of audience engagement and campaign effectiveness in location-based media.

Content that matches the moment

Content on C-Screens is never generic. We match broadcast-quality programming to the environment it plays in. Football highlights and sports coverage feature at Powerleague centres, relevant lifestyle and retail content appears in shopping destinations, and event-specific programming is delivered at outdoor and cultural venues. The result is an audience that is already engaged with the content before they ever see your brand, making every ad placement more effective and every campaign connection more genuine.

Measurable Results, Transparent Reporting

Every campaign comes with a full performance report including visuals, delivery metrics and audience data. Using a mix of first and third-party mobile data we track footfall and dwell time, so you know exactly how your campaign performed and who it reached.

Our reporting is accredited by the TV industry’s auditing authority and trusted by leading brands across the UK. OMD reported a 17.5% uplift in sales directly attributed to a C-Screens campaign, the kind of measurable, real-world impact that makes Out-of-Home TV advertising a genuine performance channel.

Looking beyond the screen

Our locations offer more than a screen placement. For brands looking to create deeper engagement, C-Screens can support a full range of on-site activations alongside any campaign: fixed branded and dynamic screen sponsorships, experiential brand activations, branded furniture and retail space, and long-form content opportunities. These multi-channel amplifications turn a TV campaign extension into a full venue takeover, connecting with audiences at every touchpoint, not just on screen.

Talk to us about your next campaign

Programmatic opportunities

C-Screens inventory is available to buy through  programmatic DOOH via our SSP partners Freewheel and Magnite. Event TV, Powerleague TV and Retail TV channels can be accessed through any integrated DSP, with support for our One-to-Many CTV multiplier for extended reach. We also support second screen retargeting, enabling agencies to connect Out-of-Home TV exposure directly to digital follow-up campaigns and close the loop between offline and online media.