FAGE were keen to measure the effectiveness of their advertising and evaluate their creative to understand audience response​, message take-out​ and call to action.

The Brief

FAGE were keen to measure the effectiveness of their advertising and evaluate their creative to understand: ​

• Audience response​
• Message take-out​
• Call to action​

Research was conducted across the following C-Screens’ Summer Live and permanent sites: Spitalfields, Borough Yards, Hammersmith, Covent Garden, Kings Cross, The George & Central St Giles. ​

Campaign Period 

June – July 2025

Results

• The campaign worked well to drive shifts across the brand funnel, with top-of-mind awareness increasing +6%pts, exceeding benchmarks​
• Prompted awareness is maintained, with spontaneous awareness increasing +5%pts​
• FAGE is a more favourable brand as a result of the campaign (+5%pts), driving a directional uplift in brand preference (+4%pts) – surpassing benchmarks again​
• The brand is positioned as ‘nutritious’ (+11%pts)