Case Studies
Monzo’s wanted to drive consideration among Adults 25–54 earning £30k–£100k, by positioning itself as a distinct alternative to traditional banks.
100 %
Of Monzo’s target audience agreed the screen was a great way to reach people like them
93 %
Awareness rises to 93% amongst Monzo’s target audience
80 %
Of the audience attributed their Monzo ad awareness to the big screen (unprompted)
Monzo’s wanted to drive consideration among Adults 25–54 earning £30k–£100k, by positioning itself as a distinct alternative to traditional banks.
The Brief
Monzo’s objective was to drive consideration among Adults 25–54earning £30k–£100k, by positioning itself as a distinct alternative totraditional banks.
The campaign needed to:
- Inform viewers more about their products
- Change viewers’ perceptions of money
- Make viewers consider opening an account with them
- Make viewers feel that Monzo is different to other banks
- Clarify to viewers that they are a bank
- Makes viewers want to find out more
Campaign Period
12th – 19th July 2025
Campaign
- The team partnered with Monzo who launched their new nationwide campaign both on our screens and elsewhere.
- Monzo were keen to assess the success and impact of the Big Screen TV at Manchester Palazzo and Liverpool Waters sites in particular, where they sponsored the C-Screens sites.
- The C-Screens’ Summer Live Network covers a range of high footfall environments around the country, covering multiple cities including Manchester and Liverpool.
- Monzo sponsored two of these screens and supported this with spot advertising across the rest of C-Screens’ Event TV network.
Results
- The big screen was front and centre when it came to sources of advertising awareness.
- People felt advertising on the C-Screen was a good way to reach people like them, especially so amongst Monzo’s target audience: 25–54 y/o earning £30k+.
- Consumers were aware of a wide range of financial services brands. Monzo ranked highest for app-only banks.