Sky Bet’s campaign is all about being “Fan First” integrating into Football and sports.

Campaign

In summer 2024, C-Screens delivered a bespoke Euros Fan Zone for Powerleague at their Shoreditch venue in partnership with sponsors Sky Bet.​

Facilitated a range of experiential opportunities for fans in partnership with a creative experience agency.​

Enabled a full-site branded takeover to enhance the venue and enliven the space.

Target audience: 18-34 Male ​

​Campaign period: 14th June – 14th July

Experiential

We extended the screen sponsorship and spots by:

• Screen wrapped and branded ​
• Idents running ​
• Spot campaign ​
• Entrance banner ​
• Walkway banners ​
• Lamp post banners ​
• Branding on the tables ​
• Merchandise give away, including hats and flags ​
• Pitch wrap (closest one to the screen) ​
• Penalty shoot-out competition, put onto social media and people could watch and vote for the best ones (on the branded pitch) ​
• LadBible filmed the crowd at England games with influences ​
• Brand ambassadors present