Case Studies
The George wanted to trial ways in which they could enliven their space to elevate the overall customer experience for pub goers.
Of the audience agreed It makes sense for brands to advertise at The George
Of the audience agreed seeing brands on the big screen gives a good impression of them
Of the audience could recall at least one ad spontaneously
The George wanted to trial ways in which they could enliven their space to elevate the overall customer experience for pub goers.
The Brief
The George wanted to trial ways in which they could enliven their space to elevate the overall customer experience for pub goers – including those that love to watch live sport.
Campaign Period
31st January – 17th March
Campaign
Content:
Six Nations was the perfect opportunity to test Event TV in a pub style environment. Other sporting content shown on the screens included:
- Cheltenham Festival
- Champions League
- EFL Cup Final
Location appeal: The site offers great visibility of the large screen in the outdoor area and the busy atmosphere was consistent throughout the tournament, despite taking place during the colder, winter months.
Target audience: Young professionals, locals, and dedicated sports fans
Results
Results:
- Event space doubled its ROI on first matchday
- 20% weekly uplift in fan attendance across the period
- Continuous footfall across major sporting events: Six Nations, Cheltenham Festival, Champions League & EFL Cup Final
- High dwell time, engaged audience, and strong local buzz
C-Screens can offer a prime platform for brands to connect with a vibrant, sport-loving crowd.