How C-Screens helped bring the Fashion District Festival to life 

Our Spitalfields screen became a key feature within the Fashion District Festival in March. The six-day festival was a celebration of fashion, sustainability, innovation, and community engagement. Our digital screen was a focal point in the performance that “merged physical and digital runways in the middle of the iconic Spitalfields Market.”

As the programming & production partners, we ensured that all content was scheduled seamlessly throughout the performance. Complimenting the extraordinary fashion talent, including creative content from Alexander Whitley Dance Company, fashion stylists, DJs and global digital fashion designers. C-Screens’, Louisa Hicks features in an interview to discuss our role in the festival, bringing to light how our screens helped to transform the Performance Showcase, creating visual impact.

LOUISA HICKS, NATIONAL ACCOUNT MANAGER, C-SCREENS

Louisa believes that the magic of digital screens is not just in their size or spectacle, it’s in their ability to create moments of connection. As a leading force behind C-Screens, the UK’s largest outdoor TV broadcaster, she is on a mission to enliven public spaces and transform everyday environments into must-visit destinations. “We aim to entertain the general public as they go about their daily lives,” she says.

The intersection of digital technology and audience engagement is at the core of C-Screens’ approach. “Large digital screens don’t just create a visual impact, they deliver a magical, cinematic experience,” Hicks says. But it’s more than just spectacle, digital technology plays a crucial role in forging meaningful connections with audiences. With interactive features like QR codes, the public can engage more deeply: learning about the clothes they see on screen, virtually trying on outfits or even appearing on the big screen themselves. “Audiences are increasingly looking for interactive experiences,” she adds. “We help facilitate that.”

This year, C-Screens is Fashion District Festival’s screen and content provider. Its audio-enabled screens will broadcast the festival’s live fashion Performance Showcase, as well as event highlights throughout the week. “It’s an ideal match,” Hicks explains. “We’re providing Fashion District Festival with a platform to promote their wonderful festival. In turn, we get to be part of a forward-thinking initiative, supporting both established and emerging talent in the UK fashion industry.”

As she looks ahead to the festival, Hicks is particularly excited to see how the Performance Showcase will unfold on the big screen. “Personally, I’m keen to pick up practical ideas as both a consumer and a shopper, whether it’s finding new styles or learning about up-cycling while staying on trend. I love the idea of communities coming together to share ideas, overcome challenges in the industry and support new designers and businesses,” she says. “Spitalfields is the heart of East London fashion and it’s a privilege to be part of such a forward-thinking initiative.”