TVOOH and the Rise of Communal Viewing: Robert Hicks on the Future of Out-of-Home Media

C-Screens, Founder and CEO Robert Hicks joins the Advertising Week podcast to discuss TVOOH and the rise of communal viewing. He shares how C-Screens display premium curated content to the right audience in the right environment, allowing advertisers to cut through the noise and reach mass audiences where ads can’t be skipped. Robert shines a light on the disconnect AI-generated content has on an audience, highlighting that content made from time, effort and real human beings resonates more with consumers.

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Reimagining TV Out of Home: Richard Hicks of C-Screens on The Six Sells Podcast

Richard Hicks, Founder and COO of C-Screens joins Mike Nicholsen on the Six Sells Podcast providing interesting insights into the world of C-Screens and TV Out of Home. Richard describes C-Screens as a “One Stop” shop for Landowners, providing the screen, content, ads and the video player, to effectively engage audiences. He further emphasises that the ad serving and content from C-Screens is becoming more dynamic, as they look to further brand creativity by proposing creative ideas to help them become fully immersed. Their work with landowners does not just further their reach, but creates experiences to remember.

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Click here to listen the full episode.