TVOOH and the Rise of Communal Viewing: Robert Hicks on the Future of Out-of-Home Media

C-Screens, Founder and CEO Robert Hicks joins the Advertising Week podcast to discuss TVOOH and the rise of communal viewing. He shares how C-Screens display premium curated content to the right audience in the right environment, allowing advertisers to cut through the noise and reach mass audiences where ads can’t be skipped. Robert shines a light on the disconnect AI-generated content has on an audience, highlighting that content made from time, effort and real human beings resonates more with consumers.

Click here to listen to the full episode.