Our services
Campaign Technology, Audience Data and Reporting
The technology behind every C-Screens campaign, from content delivery and programmatic buying to audience measurement and post-campaign reporting.
Invest in technology, invest in tomorrow
The technology behind a C-Screens campaign does more than deliver content to a screen. It manages scheduling, enables programmatic buying, measures audience engagement and produces the post-campaign reports that agencies and estate owners rely on to understand what their campaign achieved. Here we explain what our technology platform does and what it means for your campaign or your venue.
Our Content Management System & video player
Our content management system (CMS) handles everything from scheduling and playback to advertising delivery across our nationwide screen network. It supports broadcast-quality content across linear TV, programmatic and Connected TV (CTV) formats, covering live sport, news, events and catch-up programming. Uniquely, we are the first Out-of-Home TV network to enable remote TV channel switching, giving us precise control over what plays, when and where across every screen in our estate. This means your campaign appears in exactly the right context, every time.
Innovative ad formats & smart scheduling
Our platform supports dynamic ad insertion, allowing campaigns to be delivered in real time alongside live content across our screen network. We work directly with video files and all major ad formats, making it straightforward to extend existing TV creative into the Out-of-Home environment without additional production cost. Our scheduling technology ensures ads run at the right time, in the right venue and alongside the right content, whether you are buying directly or programmatically through our SSP partners Freewheel and Magnite.
Audience insights and campaign reporting
Our reporting methodology is accredited by the TV industry’s auditing authority and trusted by leading brands and agencies across the UK. Every campaign comes with a full post-campaign report covering delivery metrics, audience data, footfall tracking and dwell time measurement, using a mix of first and third-party tracker and panel-based data.
For agencies, this means independently verified performance data you can present to clients with confidence. For estate owners, it means a clear picture of how shoppers visit your venue, when and for how long, giving you the audience insight to make better decisions about content and commercialisation. Mediacom described our post-campaign reporting as unsurpassed.
Our services
Our extensive portfolio of services cover a full range of end-to-end solutions for advertisers and estate owners alike.
